Bo Scaife, having played at the University of Texas and spending 8 years in the NFL, wanted to give back and help athletes reach their dreams without making some of the mistakes he had made on his way to the NFL. The Fresh Ed brand was born out of that mission.

Through that mission, the Life Performance Toolkit and Playmakers United were born. Both products were built to serve athletes at different stages of their career but served the mission of helping those athletes be successful. The Fresh Ed brand was then built into a custom website that housed those products and helped educate athletes on the ways that Fresh Ed could help.